Ali Baxter
founder & ceoformer D-1 athlete. twenty years across brand partnerships, sports, entertainment, and venture. has been the athlete, the agent, and the operator.
where athletes become brands & Where brands amplify through sports. we build legacies on both sides
we don't chase the win.
we engineer it.
what we do
we build athletes and sport properties into brands. we amplify brands into culture. same creative, commercial, and operating firepower.
i.
creative studio
cinematic long-form. commercial campaigns. short-form built for the feed. we don't cover the game — we make the stories that define it.
ii.
brand partnerships
Partnerships where the athlete and sports properties' identities meet brand values. long-term. structured. compounding. never one-and-done.
iii.
marketing concepts
campaigns that put athletes and sports properties at the center of culture.
iv.
social amplification
athletic platforms turned into media properties. reach is the floor. influence is the ceiling.
how we win
we craft brand identity for athletes and properties. we architect deals with the Fortune 500, CPG, and tech brands that want to show up in sports. and we produce the cinematic content that earns its place in the conversation.
i. partner-first, always
our partners are the brand.
every campaign starts with their identity and their legacy: athlete, league, or brand. not a brief looking for a face. when they win, we win. never the other way around.
ii. culturally native, commercially sharp
great work doesn't feel like marketing.
it feels like culture. creative integrity and business results aren't a tradeoff. they're the standard.
iii. built to last
the win today. the legacy is the point.
we don't sell one-off activations. we build relationships, ip, and platforms that compound season after season.
selected clients
a roster built across decades of work in sport, culture, automotive, fashion, and entertainment. brands that trust the people on this team to shape the work.
got the w ventures
the company-
the company-
building arm.
when a venture aligns with our world — sport, culture, performance, the athlete economy — we embed. our creative studio becomes your content team. our partnership network becomes your distribution. our operators become yours.
company building. capital strategy. go-to-market. 360° consulting.
pitch us →
selected
ventures
W
forthcoming.
a roster, not a portfolio
the team
operators, creatives, and dealmakers who've been on every side of the table.
Eric Dos Santos
founder & executive creative directorhas built campaigns for luxury brands like Chanel. leads the visual and conceptual direction of every production. storyteller's instinct with a luxurious and kinetic style.
Marc Cunningham
founder & executive creative producerthe operational backbone of the studio. narrative. documentary. commercial. every project lands with purpose.
our official partners
trusted post-production craft. award-winning collaborators who shape the final cut and color of every frame we send into the world.
Neat Edit
post production · editorial & finishingan EMMY Award®-winning post production company based in Los Angeles. Neat Edit services every post need from creative editorial through finishing.
Jerimiah Morey
colorist · feature, episodic, commerciala master colorist working in Los Angeles since 2003. credits span Pacific Title, Company 3, The Syndicate, Rushes, Ntropic, and Technicolor — his coloring is what finalizes the quality of our agency's work.
contact
let's build your legacy.
athlete. brand. property. press.
the best partnerships start with a conversation.